Investing in horses

Investing in horses

Successful people and horses have been complementary since ancient times, it is nothing new that horses are a popular companion, entertainment and a representation of their own wealth and status. Of course, the expenses for horse lovers are not evident for this kind of hobby, these can climb to thousands of euros, but with a bit of reason and a little speculation, it can also be done cheaper.


Equestrian show jumping has long been associated with royalties and beloved by prominent descendants of billionaires such as Jennifer Gates, Jessica Springsteen, Eve Jobs and Georgina Bloomberg. Rare horses can cost hundreds of thousands of dollars, and the cost of maintenance of a horse can easily attain tens of thousands of dollars per month.


Polo, known as the “sport of kings”, is often considered a fun upper-class event during which the elite meet for drinks and social gatherings to watch the sport. Hollywood stars, socialists and designers flock to the Veuve Clicquot Polo Classic every year. There are certainly a few things that buyers may consider to increase their chances of a better return – males (foals) are worth more than females (mares), mares of one year are more expensive than adult mares, the buyer gives a one-year chance to sell (eg Sheikh Mohammed ) gives another chance to win with a quality pedigree, it may depend on whether the yearbook comes from an exceptional mare or from a thoroughbred father with a pedigree.

For example the former winner of Kentucky Derby American Pharaoh had its first baby horse for sale in the September auction – in total 47 of them were sold for a total of more than $19.5 million, one cost on average $16 702.

Horse racing

It’s in horse racing, where rich people put their money. The pinnacle of horse racing in the United States, the Kentucky Derby, which has been a playground for the rich and famous since 1875 and attracts thousands of celebrities, politicians and locals. This is where some of the horses from the Keeneland September sales compete with a long list of elite and famous clients, including John Malone of Liberty Media, Socialist Peter Brandt, celebrity chef Bobby Flay, Campbell Soup heirs Charlotte Webber and George Strawbridge, and ruling families from the Middle East, as well as the British Royal Family.

What are the opportunities to invest in thoroughbreds, future champions or parkour beauties?


Investing according to AXA, accessible to an average person

Being an owner of a racehorse is an unreachable luxury for most people. A dream can come true if you connect with other enthusiasts. Racing syndicates, together with other interested parties, allow you to buy (or rent) a racehorse, share the costs of purchase, breeding and entry fee for the race. These are approximately the general expenses.

And the income? These are prizes from individual races that horse owners honestly share. At the same time, if you manage to buy a young promising horse, which will later fulfill its potential and become a champion, you can also earn on its sale. However, the main benefits of such investment are mainly fun, the excitement of the race and the opportunity to play part in decision making concerning your horse. However, the extent of this depends on the total number of owners.

“He, who does not play, will not win.“

Whether you are interested in a more secure type of investment with lesser earnings or a riskier one, but which can enrich you in a considerable way, do not forget another proverb from the jewels of folk wisdom, which counsels to measure twice and cut only once.

Investing in horses according to J&T

Unlike art, veterans or coin collections, the price of horses depends on the economic developments and, above all, on the growth or decline in the value of millionaires’ assets as the most frequent buyers.

The crisis at the turn of 2008 and 2009 reduced their wealth and income, which was also reflected in a reduction of demand for thoroughbreds. The average price of horses during the regular September auction in Keenaland, which serves as a benchmark, fell in 2009 by more than 40 percent compared to the peak of 2006.

Currently, however, prices are rising again as the stock market rally increases the value of assets of wealthy people. Thus, the interest in horses is growing again. Prices are around the level of 2001, about a quarter below the highs of 2005-2007. From this point of view, they seem to be underestimated, given that the US or German stock market exceeded the historical highs of 2007.

However, the expenses tied to the purchase of a stallion or a mare do not end there. It is literally an expensive hobby.

Even the most expensive horses and top care for them are not a guarantee of a success in races. Conversely, a sometimes unknown outsider can show everyone else’s back.

A fortunate purchase

Investing in horses is usually a matter of the heart, but it is not in contrast to an interesting income. As with any investment, you simply have to be lucky to invest in a right thoroughbred. There are many breeders and stud farms in Slovakia and the Czech Republic, where you can physically buy a horse and have it trained by a trainer, ride or saddle. After training and taming, the horse is ready for a sale. I would definitely try to connect with experts in considering such a step and get advice. You can sell it conveniently and very easily, and of course, with a decent profit.

The purchase prices for regular horses start 1,500 euros. In addition to this, as well as the cost of food and health care must be added on the top of that. Outside the capital, you should fit in 500 – 1000 Euros per month. And if you are lucky, in a few years you can sell your beloved pony with a decent profit. No matter your financial situation, horse sales are very often annulled, the reason is simply “love”. An individual or an investor tend to very easily develop an attachment for a horse, which very often becomes a part of the family.

Just remember one of the most famous scenes of “The Godfather,” in which film producer Jack Woltz found a cake with the head of his racehorse in the bed, simply because he didn’t want to cast Corleone’s beloved godson, Johnny, in the main role in the film.

Horses are a love for life ….

Le journalist

International experiences with motivation and psychology